Free tool

YouTube UTM Link Builder

Paste your page and your video links, and get a unique tracked link for every video, with the video ID in utm_content. Google Analytics can then show which videos bring in your sign-ups.

Your opt-in page, lead magnet or offer. Existing parameters are kept; old UTM tags are replaced.

Enter a full web address starting with https://

Any format works: youtube.com/watch?v=…, youtu.be/…, Shorts links, or a bare video ID.

3. Optional: change the other UTM tags

utm_content is always the video ID, so every video gets its own link.

tracked links

Add the page you want to send viewers to (step 1) to create the links.

Why the video ID goes in utm_content

Google Analytics groups visits by their UTM tags. With the same link in every description, all your YouTube traffic looks the same. A unique utm_content per video lets you see which video each visitor, and each sign-up, came from.

Want this done for you?

Video Stats tags every link in every video description automatically, and shows the clicks, leads and sales each video brings in. No spreadsheets or Analytics reports needed.

See how Video Stats works